This annual food holiday on July 26 is observed in the United States, commemorating the first bagel breakfast put on by Murray Lender of Lender’s Bagels in Mattoon, Illinois, in 1983.
The Lender breakfasts included a variety of bagels, such as plain, sesame, and poppy seed, served with a selection of traditional toppings like cream cheese, lox, and capers.
The bagel factory in Mattoon is reputed to be the world's largest and the city dubs itself the "Bagel Capital of the World."
This event promotes Lender’s Bagels as a convenient and delicious option for breakfast.
What makes Lender’s Bagels different from most other bagels is they are pre-sliced and pre-packaged, which was unique in the 1970s.
